Breakfast Sponsor Guidelines

The Cornell Nutrition Conference Program Committee thanks you for your interest in sponsoring a breakfast. We welcome sponsorship from companies who have demonstrated support of the Conference’s mission to provide industry leading research and information to feed industry professionals and nutritional consultants.  The following guidelines provide an overview of the sponsorship and planning process.

Breakfast sponsorship is available on a first come, first served basis by contact Heather Darrow at hh96 [at] cornell.edu

Next available date: October 2024

Program Planning

  • The conference is held at the Doubletree Hotel, 6301 State Route 298, East Syracuse, NY 13057.
  • Typically, 250-300 participants attend breakfast presentations. Total conference registration is typically around 500.

To complement the conference mission, we recommend that the pre-conference agenda include a combination of academic and industry professionals.  Presentations should be academic in nature and endorsement of specific products should be avoided.

Length

  • Breakfast should begin between 6:30 and 7:00 a.m., with presentations following.
  • Presentation(s) must be concluded by 8:00 a.m.

Speakers

  • The selection of topics and speakers is your choice.
  • If appropriate to our program and the speaker is agreeable, we occasionally share a speaker and split the expenses with your company. 
  • General information about your speakers and their topics should be conveyed to Cornell by April 1.
  • A final breakfast agenda should be confirmed and communicated by May 10 of the sponsored conference year. The entire conference program is finalized by early June. 
  • Please provide the following by May 10:
    • Speaker name and affiliation
    • Short biography (3-4 sentences)
    • Profile photo (300 x 300 px minimum)
    • Presentation title
    • Session description describing what will be discussed (2-3 sentences) in each session
    • Signed presentation release
    • There is no charge for your speakers to attend the entire conference but you must register them by contacting Heather Darrow for registration instructions.
    • You may choose to print your own proceedings for breakfast or include them in the overall conference proceedings.
    • If you wish to have papers included in the conference proceedings, your company will share the printing costs for the percentage of the total pages used by your papers.
    • Formatted, print-ready manuscripts must be submitted no later than August 30 to dmconf [at] cornell.edu (dmconf[at]cornell[dot]edu)

    Catering and Audio Visual

    • Sponsoring company should work directly with the hotel to make arrangements for catering.  You may contact the hotel at (315) 432-0200.
    • Any cost associated with catering is your responsibility and should be paid directly to the Doubletree Hotel.
    • Your company is responsible for giving final catering counts to the Doubletree Hotel.
    • We recommend using 2 projection screens for optimal viewing of presentations.
    • Any cost associated with audio visual equipment during the breakfast presentation is your responsibility and should be paid directly to the conference AV vendor. 
    • To confirm arrangements, contact SRAV at avsoundright [at] outlook.com (avsoundright[at]outlook[dot]com)

    Marketing and Registration

    Recognition of breakfast sponsor, speakers and topics will appear in/on:

    • Company logo and URL on conference website
    • Conference electronic marketing
    • Targeted registration email (sent in September)
    • Full page ad in printed proceeding and electronic sponsor directory
    • 10 discount codes for 25% off registration options
    • Post-event attendee email address for those that opt-in
    • Conference app recognition to include:
      • Featured sponsor on app home screen
      • 1 push notification related to breakfast presentation
      • Enhanced company profile to include company description, website and social media URLs, and video and document links
      • Additional optional app sponsorship available (navigation icon and sponsor page banner)
    • Company signs/display at conference during breakfast

    All files and information below should be sent to dmconf [at] cornell.edu (dmconf[at]cornell[dot]edu).

    Company logo

    • Due date: May 15
    • Format: PNG preferred
    • Size: 1440 x 742 px, 300 DPI

    Targeted registration email

    • Due date: August 20
    • Format: Any custom text and graphics (600px wide maximum PNG)

    Full page ad

    • Due date: August 31
    • Format: High-quality PDF
    • While there is no additional fee to attend breakfast, participants will have the option to register for the breakfast during general conference registration online.
    • Registration totals will be sent to you by email 7 weeks, 4 weeks, and 1 week prior to the conference.
    • Contact information for registrants, including name, company, state and country. This information should be used for internal purposes only and should not be distributed.
    • If you wish to gather more contact information from attendees, you may do so at the breakfast.

    Sponsorship Costs and Due Dates

    This sponsorship is a unique arrangement whereby lodging, catering, audio visual and speaker charges are paid directly to the vendor by the sponsor.  There is no direct payment to Cornell unless you select the optional event app sponsorship or choose to have manuscripts printed in the conference booklet. 

    • Estimated catering and audio visual charges are $10,000.
    • Estimated proceedings printing charges: $400

    April 1

    • Draft of speakers and topics

    May 10

    • Final agenda due, to include
      • Timing of meal and presentation
      • Speaker name, affiliation, biography and photo
      • Presentation titles and session description

    July 1

    • Mobile App sponsorship decision/payment

    July/August

    • Initial contact with hotel to discuss specific needs for breakfast and/or overnight rooms

    August 20

    • Mobile app graphics (if purchased)
    • Registration email text/formatting

    August 30

    • Formatted speaker manuscripts with release form
    • Proceedings ad (6.5 “W x 9”H)

    5 business days prior to conference

    • Final meal counts and setup arrangements to hotel

    Thursday before conference

    • Final speaker presentations for posting in app

        For More Information

        profile picture of heather darrow
        Heather Darrow

        Conference Coordinator

        Animal Science

        PRO-DAIRY

        Heather Darrow